About Us at Black White Denim

About Us

Why Black White Denim?

How often have you wished you could reach into your wardrobe and pull out a stylish look whatever the occasion, for any time of day, for any time of year? The school run, work, shopping, travelling or a night out with the girls?

Black White Denim makes looking effortless, easy. Our MD and Founder, Jo Davies, has decoded fashion to give you a new approach to structuring your wardrobe.

Get the three essential building blocks of black, white and denim right and everything else will fall into place. You simply can’t go wrong. These are the foundation colours of any stylish woman’s wardrobe. Mind you, this isn’t any old black, white and denim. We work with the very best contemporary designers, skillfully editing collections to bring you an inspired choice on which to base your wardrobe. In everything we do, quality and design are paramount. You’ll want to keep these investment pieces forever.

Black White Denim has been deemed a “winning combination” by British Vogue, has been featured as one of the Top 50 best boutiques outside of London by the Sunday Telegraph, is regularly featured in national and international press and our MD and Founder, Jo Davies, won the everywoman in Retail Award for Leader of the Year 2012.


Top 100 Most Inspiring Independent Businesses, Drapers Inspiring Indies List 2013

Leader of the Year (business t/o -£200m), everywoman in Retail Awards 2012 (Black White Denim’s MD and Founder, Jo Davies)

Top 100 Best Boutiques outside of London, British Vogue feature 2012

Top 100 Most Inspiring Independent Businesses, Drapers & Pure London Inspiring Indies List 2012

Best New Business (Finalist), Drapers Awards 2011

Top 50 Best Boutiques outside of London, Stella Magazine feature 2011

Best Boutique, Manchester Confidential Awards 2010

Fancy a visit to our Wilmslow Boutique? Click here.