London-born Bella Freud studied fashion in Rome and quickly paved her way as one of Britain’s leading designers. Her playful style expounds immaculate tailoring with a coquettish edge, ensuring her a cult following both in Britain and abroad. Bella’s much-loved knitwear pieces, all limited editions, are much sought after and are continually met with a surge of press excitement.
After training for three years, she launched her eponymous women’s wear label in 1990 comprising sexy knitted dresses and mini knit suits, high heeled shoes and bags. Her AW 1991 collection won Most Innovative Designer at London Fashion Week for which Bella produced a short Super 8 film directed by James Lebon showing a group of models wearing the collection at Newbury race track.
Bella continues to create her own label collections and the Ginsberg is God, Je t’aime Jane and 1970 sweaters have become collectors items. Fans of Bella’s knitwear include Alexa Chung, Laura Bailey, Kate Moss and Alison Mosshart.
Bella’s enduring success is a testament to her talent for creating timelessly feminine pieces with a characteristically playful appeal. Her strong fashion sense and charming idiosyncratic attitude to life are mirrored in every one of her designs.