UK brand Preen was first sold back in the mid 1990's when two designers from the Isle of Man, Thea Bregazzi and Justin Thornton, were asked to collaborate on a new collection for established designer Helen Storey. This inspired the duo to launch their own brand, which they did from London's trendy Portobello district. The original ethos was to create one off pieces, which were in high demand, particularly amongst a growing celebrity clientele. This exposure and demand allowed them to increase their range and production and today it is stocked in some of the finest fashion boutiques globally including here online and in store at Black White Denim.