LEAD DESIGNER: EUDON CHOI LOCATION: LONDON, UK KNOWN FOR: MASCULINE CUTY THAT SHAPE THE FEMALE FORM. THE EUDON CHOI LOOK IS UNDERSTATED AND METICULOUSLY CONSTRUCTED. WORN BY: MARINA AND THE DIAMONDS, OLIVIA LOVIBOND
Eudon Choi is regularly heralded as one of the top Designer's to watch by the international fashion press and even received the coveted British Fashion
& Elle Magazine Talent Launch-pad fund in 2011. Eudon Choi's design background started in menswear and this emphasis on tailoring and often military-like silhouettes has impacted Choi's work on womenswear.