Black White Denim makes looking effortless, easy. How? We stick to the three fundamental building blocks of a stylish woman’s wardrobe in black, white and denim. We dabble in print, add a pinch of seasonal colour through accessories and jeans, but we stay true to our philosophy and to our beliefs that BWD is the key to effortless dressing.

In the spirit of all things effortless, we wanted to pay homage to establishments, brands, businesses and people that hold effortless style, service and manners at the heart of what they do. Allow us to introduce you to The Hoxton Hotel, London.

Situated in trendy Shoreditch north east of The City, The Hoxton Hotel has become a culty hang-out for any person-about-town looking for a place to nab some free wifi and a coffee. Open to the public downstairs, with a gorgeous bar and restaurant, coffee lounge and internet cafe, the hotel is a buzzing hive of yuppy activity and is well worth a visit if you’re up for city-centre cool, just outside the hustle and bustle.

The Hoxton Hotel makes staying the night as effortless as can be with free password-less wifi for all, cost-conscious mini bar in each room, a free healthy take-away breakfast each morning and even mist-free mirrors in the en suites! They’ve really thought of everything.

Black White Denim’s MD and Founder, Jo, likes to pop by The Hoxton, even if just for a drink before the train-ride home, when in London on buying appointments.

If you’re up for something really special, why not sample one of the hotel’s concept rooms? Specifically designed rooms, with that added bit of oomph for a real treat.

The Hoxton Hotel

81 Great Eastern Street

London EC2A 3HU